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Often, when you think trendy hip clothing retailers will think Gap.Lanca which is headquartered in San Francisco, California, was founded by Donald Fisher and Doris Fisher in 1969. Today it operates over 3,000 stores and employs more than 150,000 people worldwide. In addition to trademark the brand also owns and operates Banana Republic and Old Navy stores, as well.
...Gap saw a lot of early success as they were able to guess about what the younger generation wants to wear at times. The layout consisted of blue jeans and white cotton shirts otherwise known as the "basic layout". By 1970 his shop for a cool $ 2 million in annual sales. They soon realized they would have to expand. And if they expand. By 1973 they have grown to 25 stores and were able to open its first of many soon to be the east coast of the Voorhees, New Jersey.
In 1974 realization of brand name recognition developed it was decided to start their own private label brands. By 1976 they were ready for the big coming out party as a company is able to go public on the New York and Pacific stock exchanges. Their initial public offering was for 1.2 million shares.
There are two other trademark brands to operate its stores. Banana Republic, which he bought in 1983 is an upscale clothing line, but it started as a catalog retailer with a safari theme odjeću.Drugi Old Navy was launched in 1994 and is known as value chain, but with a specialty flair. Together, the three brands are Gap Inc., as is known today.
Over the years, Gap Inc. has had its share of problems. Everything from poor marketing and lack of focus on trademark disputes, and labor issues. But they are still working through these issues. Imagine that the fact that a company with more than 3,000 stores and 150,000 employees began as one store in the old theater in the vicinity of schools. Donald Fisher and Doris Fisher had an idea, and after finding some success with this idea are not afraid to work with him. Regardless of the trouble the last few years have left a legacy that will endure into the future. I give inspiration to others that if these two can build something so great why do not we all.
